Turkish Seafood Promotion Commitee, which Pınar Balık also belongs, prapared a public service ad with the approval of the Ministry of Food, Agriculture and Animal Farming and the Higher Board of Radio and Television, and it started to be broadcast on national channels.
Turkish Seafood Promotion Commitee, which aims at increasing the per capita fish consumption in Turkey from 8 kilograms to 15 kilograms, aims at increasing the domestic consumption after the “Fish-Bread Festival” activities that it ran in schools.
The public service ad of 44 seconds starts in a fishing boat. As fishers pull fish from the net to the boat and harvest fish from breeding cages a fisherman gives the message “fish is abundance” and the second message comes from a citizen who says “fish is economical” while buying fish from a fisherman. The head of the family gives the message “fish is health” when all members of a family are happily together at a dinner at home and eating healthy dinners as a family is emphasized. Children eat fish with their hands from a big bowl and invite children to eat fish saying “fish is very beautiful”. At the end of the public service ad an external voice says “fish is an indispensible foodstuff. Let us make use of this blessing in order to raise happy generations, let’s eat fish twice a week”, conveying the “fish twice a week, health all your life” slogan of Turkish Seafood Promotion Commitee.
